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Academic writing for marketing

Writing for university book




Writing for university

Author: Godfrey, Jeanne

Location: Wall display

Print and eBook available

This guide shows students what successful academic writing involves and gives them the tools they will need to write successfully themselves. It takes students through the five essential elements of academic writing: writing critically; using sources; developing your own voice; having a clear structure and style; and editing and polishing drafts. Chapters include annotated extracts of real students' academic writing from a range of subject areas. This third edition has been revised throughout, and contains three new sections on originality, argument and synthesising sources.


Marketing plans book






Marketing plans

Authors: McDonald, Malcolm, Wilson, Hugh, Chaffey, Dave

Call number: 658.802 MCD

Print and eBook available

This book provides a best-practice, step-by-step process for coordinating marketing strategy and planning and creating marketing plans.

Academic writing sessions

The academic writing sessions are a consultation service providing one-to-one tuition on all aspects of writing for academic purposes. You can book a session with an experienced tutor, who will assist you in all the different components of academic writing.  

Academic writing tools for marketing

Academic Phrasebank : A guide containing English phrases that are used in academic writing.

Zotero: A referencing management tool which can save you time writing those reference lists.

Ourginal: This is the tool available through your submission links which checks your assignment for blocks of matching text. 

Still stuck?

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