ORCiD stands for Open Researcher and Contributor ID. It is a non-proprietary, international author disambiguation service offering a persistent digital identifier that distinguishes you from every other researcher, throughout your career.
There are many things you can do to enhance the visibility of your research output:
Impact of Social Sciences – I’m an academic and desperately need an online presence, where do I start? [WWW Document], n.d. URL http://blogs.lse.ac.uk/impactofsocialsciences/2012/08/10/im-an-academic-and-desperately-need-an-online-presence-where-do-i-start/ (accessed 7.6.16).
Tomaiuolo, N.G., Packer, J.G., 2000. Preprint Servers: Pushing the Envelope of Electronic Scholarly Publishing [WWW Document]. URL http://www.infotoday.com/searcher/oct00/tomaiuolo&packer.htm (accessed 7.6.16).