Primary sources are original materials providing information about what a company or industry says about itself. For example, annual reports, financial statements, or, interviews.
Secondary sources describe, summarise, review, interpret, and analyse primary sources. These sources provide information about what others think about a company or industry. For example, newspapers, journal articles, and trade publications. In the context of marketing research, secondary data sources are data sources that have been gathered by someone else for another purpose. (Elihu Burritt Library (CCSU), 2023).
Couldn't find relevant sources using your keywords? Try searching with a synonym!
E.g. If you can't find results using the keyword 'firm', try 'company' or 'business'.
Try using a thesaurus to find synonyms.
Ensure that the sources that you are using are kept note of. This can be as easy as saving a document listing your sources or using a reference management tool such as Zotero.
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