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Presentation Skills

Characteristics of good poster design

  • As a first step you may consider summarizing the central message of your poster in one or two sentences.  This synopsis should hopefully act as a road map for producing a better poster.
  • Headings should be used to guide your viewer to important features in your research.
  • The language used should be clear and concise.
  • Text boxes should be placed in a logical visual pattern for readers to follow. Generally speaking this would mean displaying information from top to bottom then left to right and aligning text boxes with headings and graphics. 
  • Text boxes should have plenty of white space between them. This will allow for content to be read easier.  A good rule of thumb is to limit the text to about one-third of the poster space, and use lots of visuals.
  • Use only two types of fonts. Font types like Arial or Verdana are used extensively in posters. 
  • Use bullets and numbering lists to identify important points.
  • Use images in a manner that respects copyright provisions. 
  • Use graphics that are self-explanatory and appealing. 
  • References and works cited can be displayed in smaller text, but not so small as to require the viewer to focus closely to read them.
  • Proofread the poster for spelling, grammar, readability, etc. Ask friends and family for feedback on your poster (Reading, 2019).

  • Acronyms should be spelled out the first time you use them. 
  • Create a colour scheme with 2-3 colours.  A good idea would be use dark text on a light-coloured background
  • Check whether there  is a word count for your poster.  Most posters would contain no more than 800 words.
  • Avoid the use of all uppercase letters as text in this format can be difficult to read. 
  • Include a text box which includes details of the authors, affiliations and any acknowledgments.
  • Do a rough sketch of your poster on paper before you start working in a design program.  Newspapers and magazines can useful sources to follow for this.
  • Figures should be numbered consecutively according to the order in which they are first mentioned in the text.
  • As much as possible, present numerical data in the form of graphs, rather than tables (Tufts,2017)

What Makes a Great Poster Video