A concise guide to market research
Authors: Sartedt, Marko, Mooi, Erik
Class number: 658.83 SAR
This book offers a comprehensive guide to the entire market research process, from asking market research questions to collecting and analyzing data by means of quantitative methods.
Designing and managing a research project: a business student's guide
Authors: Polonsky, Michael, Waller, David S.
Class number: 650.072 POL
Designing and Managing a Research Project: A Business Student’s Guide is a practical, step-by-step guide that shows business students how to successfully conduct a research project, from choosing the topic to presenting the results.
Whether you are just starting out or are an expert researcher we have a 1-1 consultation for you!
An essential online resource for anyone doing research or learning how to do research. With more than 1000 ebooks, reference works, journal articles, and videos from SAGE’s world-renowned research methods list, SAGE Research Methods provides information on writing a research question, conducting a literature review, choosing a research method, collecting and analyzing data, and writing up the findings. SAGE Research Methods’ coverage spans the full range of research methods used in the social and behavioral sciences, plus a wide range of methods commonly used in science, technology, medicine, and the humanities. This is a fantastic resource that should assist all students starting assignments or dissertations and is full of user-friendly tools to help them understand help them understand the research process I can't recommend this highly enough.
Market research uses primary and secondary data. Primary data is data from your own research from surveys, interviews, focus groups, etc.
Secondary data, based on research by others, might include government statistics or market research reports.