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Books to aid in research in marketing

Market research book






A concise guide to market research

Authors: Sartedt, Marko, Mooi, Erik

Class number: 658.83 SAR

This book offers a comprehensive guide to the entire market research process, from asking market research questions to collecting and analyzing data by means of quantitative methods.


Research project book






Designing and managing a research project: a business student's guide

Authors: Polonsky, Michael, Waller, David S.

Class number: 650.072 POL

Designing and Managing a Research Project: A Business Student’s Guide is a practical, step-by-step guide that shows business students how to successfully conduct a research project, from choosing the topic to presenting the results.

Research sessions

Whether you are just starting out or are an expert researcher we have a 1-1 consultation for you!

Research methods database

Top tips for marketing research

Market research uses primary and secondary data. Primary data is data from your own research from surveys, interviews, focus groups, etc.

Secondary data, based on research by others, might include government statistics or market research reports.