Search specifically for books and eBooks from the Library Catalogue in the box below.
DBS provides access to a wide range of books and eBooks related to Marketing.
Take note of the (1) loan status, (2) shelf location, (3) call number
The marketing books are located on Bays 11A to 12A.
For marketing Harvard referencing style is used. Advice on referencing books and e-books can be found in our Harvard referencing guide.
Marketing books can be borrowed for seven days and fourteen days.
If all copies of the book are out on loan, you can place a hold request on it.
Marketing eBooks can be accessed through the catalogue or through specific databases.
Marketing reference books are normally books that are in high demand. These items can be used in the library only and have a red sticker on them.
The Library uses the Dewey Decimal Classification (DDC) System for shelf order of books. Some DDC numbers relevant to marketing are:
| 658.8 | Marketing (General) |
| 658.802 | Marketing Strategy |
| 658.81 | Sales Management |
| 658.827 | Branding |
| 658.83 | Marketing Research |
| 658.8342 | Consumer Behaviour |
| 658.84 | International Marketing |
| 658.872 | Digital Maketing |
| 659.1 | Advertising |
| 659.2 | Public Relations |
