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Marketing: Web Resources

originally posted at (sharing policy)

Before you look at a web page, remember that on the Internet nobody knows you're a dog.  Anyone can write anything on the Internet and it doesn't have to be true.  There are a couple of tools for assessing the quality of websites, one of which is the CRAAP test: a list of criteria that you can use to assess the credibility of a source.  If you're doing research on the Internet, consider the following:

Currency:  when was the information posted, has it been revised or updated, does it reflect current knowledge, do the links work?

Relevance: who is the page aimed at, is the information at an appropriate level, how does it compare to other sources on the same topic, would you be happy to use this a source if you were writing an assignment/dissertation?

Authority: who wrote the page, do they have any qualifications & and are they relevant to the topic, is there contact information, what is the top level domain e.g .com (companies) .gov (government), .org (non-profit organisation), .edu/.ac (educational )?

Accuracy, what the source of the information, is it evidence-based, what kind of language is used, what is the tone of the page, is it free from grammatical or spelling errors, can you verify any of the information independently?

Purpose: why does the page exist, is the author trying to inform, persuade, entertain or sell you something, are the intentions clear, is it objective, Are there political, cultural or other biases?

Some good Marketing related websites.If you find any broken links, or are a DBS staff member or student who wants to suggest a site for inclusion, please contact the library.  If you are neither staff nor student, your unsolicited suggestions will be ignored.  Last revised 14/09/2018

The professional body for marketers in Ireland

The representative body for Irish advertising agencies

Independent self-regulatory body set up and financed by the advertising industry

A trade association representing companies who use advertising

The professional body for public relations practitioners in Ireland

Supporting creative excellence in Irish advertising and design

The online information portal of the Irish Marketing Journal (IMJ)

Ireland’s leading marketing, advertising and media monthly

National recognition programme for those who are aspiring towards excellence in customer service

Global information & measurement company, providing market research, insights & data about what people watch, listen to & buy

Online resource for Irish advertising media intelligence

The world's leading market research association

Conducts nonprofit public relations research dedicated to the science beneath the art of public relations.

Representative body for the PR profession and industry in the UK

US professional association for marketing professionals

A Learned Society catering for the needs of marketing researchers, educators and professionals

A United Kingdom-based professional body offering training and qualification in Marketing and related subjects

Leading global source of news, intelligence and conversation for marketing and media communities --

An advertising archive and community that showcases creative adverts from around the world.

Comprehensive Internet marketing dictionary that not only provides definitions and standard information about Internet marketing but also hosts links to a large collection of related web-based resources

Breaking News in Advertising, Media and Technology

A host of online resources and research related articles relevant to market research buyers, researchers, newcomers to the industry, students and individuals with an interest in the market research industry.

Source of news and information for marketing, advertising and media professionals

Marketing news, tutorials and more

A portal to articles, podcasts, and training on a variety of marketing topics. Includes e-mail marketing, search engine marketing, and social media categories.

A research institute specializing in tracking what works in all aspects of marketing.

Leading business media brand serving the marketing, advertising and media communities

The personal blog of Dave Chaffey, online marketing author and researcher

Keep up with what’s new in consumer trends, marketing insights and industry research.

Online marketing advice from Dave Chaffey's company

Social media marketing, research, news and more

Independent analysis and opinion for online merchants

Source of interactive marketing news, information, commentary, advice, opinion, research, and reference

A trade association for online and mobile advertising

Market research company that provides insights and trends related to digital marketing, media and commerce

Quarterly reports from a marketing agency




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