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Marketing: Books and eBooks

Books

The Library uses the Dewey Decimal Classification (DDC) System The following DDC numbers are relevant to Marketing:

Number Subject Library Location
Marketing (General) Bay 11B
Sales Management Bay 11B
Branding Bay 12A
Marketing Research Bay 12A
Consumer Behaviour Bay 12A
International Marketing Bay 12A
Retail Marketing Bay 12A
Online Marketing Bay 12A
Advertising Bay 12A/12B

eBooks

eBooks can mostly be found on Dawsonera, an eBook hosting platform. See the eBooks collection page for more details, or click here to see the library's Marketing eBooks

Recent Library Acquisitions Relevant to Marketing

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